Online bingo has seen a major resurgence in popularity over the last few years. A game that was once associated with older players in smoky bingo halls is now experiencing new life thanks to evolving technology and shifting demographics. Mobile apps, improved internet speeds, and changing ideas around gaming convenience have combined to make online bingo an exciting growth area in the gaming sector.
New Technology Brings Bingo into the 2020s
The rise in mobile technology has been a game changer (pun intended) across many industries, and online bingo is no exception. Today, Online Casino provides seamless accessibility and interactivity that elevates the traditional bingo experience. Features like:
- Mobile optimization with finger-friendly card daubing
- Chat functions to socialize with other players
- Slot side games to play between bingo rounds
- Beginner tutorials to help new players
- Deposit bonuses and loyalty programs
These kinds of innovations have helped bring online bingo firmly into the 2020s. Making the game more convenient and multimedia-friendly for players raised on smart devices and app stores.
Growth in Players and Revenue
This modernized digital infrastructure has corresponded with strong growth in online bingo revenue and participation over the last five years. Since 2016:
- Online bingo GGY (gross gaming yield) has increased by over 42% globally
- The online bingo player base has grown by approximately 2 million players
- Traffic to the top online bingo sites has increased by over 132 million visits per year
Year | Global Online Bingo GGY | # of Online Bingo Players | Visits to Top Sites |
2016 | $1.86 billion | 12 million | 432 million |
2025 | $2.65 billion | 14 million | 1 billion |
These sorts of headline numbers speak to the increasing popularity of online bingo in recent years. New site functionality and payment options have made the game more convenient and accessible across desktop and mobile. Allowing existing players to enjoy their favorite game online while also introducing new players to virtual bingo halls.
Younger Players Discover Online Bingo
Historically, bingo has been dominated by older female players visiting land-based bingo halls. But thanks to the convenience, accessibility, and innovations of online bingo – younger demographics are now joining the game. Research shows that:
- 18-35 year olds make up 23% of online bingo players
- This age group spends an average of 8 hours per week playing online bingo games
- 63% of millennials who play online bingo started in the last 2 years
So, in addition to retaining existing older core demographics, online bingo is also appealing to younger groups. Drawn in by factors like:
- Being able to play from mobile devices whenever it’s convenient
- The fast pace and real money prizes of 75 and 90 ball bingo
- Social features like chat rooms and messaging functions
- Multimedia enhancements like video graphics and side games/slot spins
This kind of demographic diversity is helping fuel further growth for online bingo. Operators are responding by targeting products and marketing to appeal to this changing player make-up.
Future Looks Bright for Online Bingo
After years of decline, online bingo is making an emphatic comeback. Driven by technological innovation and demographic shifts that are introducing new playing groups like millennials to virtual bingo halls. Based on current trends, it’s likely that:
- Global online bingo GGY revenues will hit $3 billion per year by 2025
- Major markets like the UK will see registered online bingo accounts top 6 million over the same period
- Side games like slots and casino options will become more integrated to appeal to younger groups
So for an old game that’s been played for generations, online bingo finds itself at the crossroads of new technology and changing consumer habits. Making it an exciting vertical to watch within the wider gaming industry going forward. The numbers suggest online bingo is here to stay as a rejuvenated digital entertainment option.
Oliver Smith is an experienced blogger at Grammar Globe, Oliver Smith, an expert in English grammar and a master of wit, brings language to life with his playful take on puns. Through his works, he weaves humor into the rules of grammar, making learning fun and engaging for readers of all ages. Discover language with a smile!”